6 Ways You Can Use the Prosperity Now Scorecard for Advocacy
Editor's Note: This post was originally published on July 28, 2017. It has been updated to reflect the newest Scorecard release.
Since the Prosperity Now Scorecard was launched late last month, we’ve already seen advocates across the country dig into the data and start thinking about how to leverage it in governors’ offices, state legislatures and more.
To help you maximize the potential of the Scorecard as a powerful education and advocacy tool, we offer six ideas:
1. Spread the Word about the Scorecard to Other Activists
Share the Scorecard with your networks to help them understand how people in your city, region or state fare when it comes to their financial health and well-being. We recommend two ways to do this: (1) share state or regional Scorecard data with your coalition partners during meetings and at annual conferences, and (2) use data to underscore the need for financial capability services at Volunteer Income Tax Assistance (VITA) sites, during National Financial Capability Month (April), leading up to Tax Day (April 15) and more. You can also share the full breadth of Scorecard content using our Scorecard resources page.
2. Inform Policy Priorities
Use the Scorecard to inform the development of your coalition’s policy agenda. Consider what your state has done to either introduce and pass policies that enable economic mobility, or repeal and prevent policies that inhibit people’s opportunities to thrive. Once this is clear, you can host an advocacy training, perhaps followed by an advocacy day, to educate policymakers on key issues.
You can reach out to us to get advice on advocacy campaigns, develop a policy agenda and better understand what strategies others have used to successfully move the dial in their states or local communities.
3. Tailor the Scorecard to Where You Live, and What You’re Fighting For
Provide customized Scorecard profiles that compare locations on the measures of your choosing to policymakers and agency staff during advocacy days, legislative breakfasts and other events where these lawmakers meet with their constituents.
4. Engage Directly with Lawmakers
Lawmakers need to know that constituents care about their Scorecard ranking. Call a state legislator to congratulate him or her on your state’s high rankings, or to coach them on how to improve for next year. You can also present an award to the lawmaker who has done the most to boost the financial well-being of residents in your city, region or state.
5. Write an Op-Ed
Highlight Scorecard data in an op-ed demonstrating the depth of financial insecurity and wealth inequality in your community. Remember, op-eds are an effective way to make the case for why policy reform is essential to helping your community thrive. We encourage you to include a client story to help put a “face” on what it means to live one crisis away from financial ruin.
6. Share the Scorecard on Social Media
Share compelling Scorecard data points on social media (e.g., Twitter, Instagram, Facebook, LinkedIn and more) to build support for policies that help families climb the economic ladder. For example, you may want to use Scorecard data to highlight racial wealth disparities in your state. If you need some inspiration and shareable images, check out our social media toolkit.
For a more personal touch, point your phone camera toward your own face and go Live on Facebook to explain what the Scorecard data mean for your community and help your followers understand what they can do to improve outcomes for families in your state.
If you’re interested in learning more about how we can support your advocacy efforts or if you want to share how you use the Scorecard, drop us a line at firstname.lastname@example.org.