Beyond Anti-Stigma Month: Fighting For Manufactured Housing All Year Long
This October, for Manufactured Housing Anti-Stigma Month, our goal was to combat stigma and its negative impact on manufactured homeowners and communities. We’ve addressed some of the fallacies about manufactured housing while also showcasing the community of homeowners. We’ve confronted some of biggest misconceptions around the quality and affordability of manufactured homes, while also highlighting the diversity of homeowners and communities. To wrap up Anti-Stigma Month, we wanted to highlight the best ways to fight stigma all year long.
Talk Openly About Manufactured Housing Stigma to Educate Others
Stigmas are socially shared beliefs rooted in misconceptions that have very real consequences on both the stigmatized population and society at large—and it is no different for manufactured housing. It is important to confront these misconceptions head on. Taking the opportunity educate others about the truth of manufactured housing can help manufactured homeowners and housing advocates alike realize the importance and opportunity that exists within manufactured housing.
Be Conscious of Language
Language is imperative when debunking many of the cultural stereotypes. Whether speaking with other homeowners, housing practitioners or the media, emphasizing the use of non-stigmatizing language is key to dismantling the negative perceptions around manufactured housing. The difference between using the phrase mobile homes versus manufactured homes, for example, is important in fighting the idea that manufactured homes are easily moved and depreciate in the same way that automobiles do.
Encourage Equality Between Manufactured Housing and Site Built Housing
Our current homeownership culture focuses a lot on rehab and renovation. There are countless shows across TV dedicated to it. In fact, Americans spend more than $400 billion a year on residential renovations and repairs. However, many people believe that buying a manufactured home that may require a little TLC is a bad deal, when they would see it as a great opportunity with a site-built home. Encouraging potential homeowners to see the same opportunities within manufactured homes as with site-built homes, is one more step to decreasing the stigma around manufactured housing.
It is important that we fight stigma around manufactured housing not just for the possible solutions it presents to the housing crisis, but also for current manufactured homeowners who are active members of our communities and society at large. Still have questions or comments about manufactured homes and the stigma surrounding them? Join the I’M HOME Network to connect with Prosperity Now and other organizations in the manufactured housing field. We'll also have a session on this important conversation at the 15th annual I’M HOME Conference in Portland, Oregon November 18 - 20. Register here!