New 1:1 Fund Impact Report Highlights More Than $1.8M Raised from Individual Donors
Since its inception in 2012, the 1:1 Fund has made it easy for local children’s savings programs to raise matching funds from individual donors, large and small. As the recently released 2016 Impact Report shows, last year’s donations brought the number of savings incentives raised for CSA programs via the 1:1 Fund to more than $1.8 million. Last year, nearly 800 people donated nearly $450,000 to the 1:1 Fund’s ten partners, representing a 20% increase in the annual number of donors, up from 650 donors in 2015. A significant portion of this was made possible by Prudential, who we partnered with on their 4.01K Race for Retirement for the second consecutive year.
Other highlights from the 1:1 Fund’s 2016 Impact Report include:
- The number of children and youth saving for college through 1:1 Fund partners rose to 172,628, up from 128,000 participants the year before.
- The 1:1 Fund and its partners raised more than $140,000 in online donations during the 1:1 Fund's quarterly fundraising campaigns in 2016 and $110,000 in offline donations.
- For the second consecutive year, the 1:1 Fund served as the cause-marketing partner for Prudential's Race for Retirement, a 4.01K race to highlight the importance of long-term savings. Prudential made a $200,000 donation to the 1:1 Fund, and the 1:1 Fund created a new promotional video for the event.
- The 1:1 Fund also gained two new partners last year: Kickstart to Career in Hastings, MI, and Partners for Youth Opportunity in Durham, NC.
This year, we’re using the successes of 2016 to push for continued momentum. Wabash County Promise joined the 1:1 Fund in February 2017, and additional CSA programs plan to join later in the year. We’re also hosting our second quarterly fundraising campaign June 10-16; our campaign will celebrate the graduations kids will make from kindergarten, middle school and high school this season.