Entrepreneurship & Small Business

Small businesses are a cornerstone of economic opportunity, creating jobs and driving innovation. Yet, many entrepreneurs continue to face challenges in accessing capital, resources, and technical support.

Two women bakers with bread, smiling and wearing aprons, in a bakery setting.

Prosperity Now works to strengthen the systems that support entrepreneurs by expanding financial tools, fostering innovation, and enabling long-term business growth. We invest in Community Development Financial Institutions (CDFIs), Minority Deposit Institutions (MDIs), Entrepreneurship Support Organizations (ESOs), and peer networks to build a more connected ecosystem that delivers practical support where it’s needed most.

Business professionals at a panel discussion during a conference on entrepreneurship and small biz.

Growth Business Accelerator

Prosperity Now’s Growth Business Accelerator (GBA) strengthens how CDFIs and ESOs support small businesses, particularly those operating in emerging and evolving sectors. Through training, tools, and technical assistance, Prosperity Now equips practitioners to better serve entrepreneurs while helping small businesses build resilience, navigate changing markets, and pursue growth opportunities.

Advancing Job Quality

Prosperity Now’s Advancing Job Quality initiative helps small businesses strengthen their workforce while supporting long-term sustainability.
By working with CDFIs, ESOs, and partners, this initiative provides practical strategies, peer learning opportunities, and implementation support to improve job quality and contribute to stronger local economies.

The Rise Challenge

The Rise Challenge is a national open call designed to surface and support innovative solutions that improve how community capital is delivered, managed, and measured. By elevating ideas grounded in real-world experience, the Rise Challenge brings together entrepreneurs and innovators working to address persistent barriers and supports them in developing solutions that can scale and create lasting results.

Join Our Entrepreneurship & Small Business Network

Prosperity Now partners with CDFIs, ESOs, funders, and practitioners committed to expanding economic opportunity through small business support.
By joining our network, you will:

Access tools, resources, and training opportunities

Connect with peers and partners across the country

Participate in learning communities and collaborative initiatives

Help shape solutions that better serve entrepreneurs and small businesses

Featured Tools & Resources

Press Releases

Prosperity Now Announces Fall 2026 VITA Support Fund Request for Proposals, Funded by Wells Fargo Foundation 

Second VITA Support Fund round will provide grants of $5,000 to $20,000 to help VITA providers prepare for the 2027 filing season.

Press Releases

Prosperity Now’s San Diego Summit Puts Housing and Scam Prevention on the Same Economic Security Agenda

California Secretary Rohit Chopra, San Diego Mayor Todd Gloria and actress, writer and producer Julissa Calderón joined leaders from across the country for practical conversations on housing, consumer protection and financial stability.

Press Releases

Nearly 1 in 7 U.S. Households Lack a Three-Month Financial Cushion as Annual Inflation Stands at 3.4 Percent

California’s median household income is nearly $19,000 above the national median, yet 54.1 percent of renters are housing-cost burdened and emergency saving trails the national rate.