Human Insights Tools: Design
What is Design?
The design phase is where project team members have the opportunity to generate solutions to address the challenge. Design is highly collaborative. There are many points to bring in the voice of clients and other stakeholders like staff from other departments. Together you will create the concept for a solution and draft materials to be used in the innovation. It’s a chance to get creative and engaged with more people to create something that will work for clients.
Our Human Insights Approach
Our human insights approach involves three iterative phases. In design, we generate potential solutions to address the challenge and solicit feedback to refine them. The diagram below represents the human insights process and how design plays a role.
Before You Start
Before starting the Design activities, please take a minute to read this 1-page document with instructions on how to make the most efficient use of our Human Insights tools. If you have already read this document during the Discover phase, you are ready to get started!
Brainstorming helps you take the insights learned in the discover phase and turn them into actionable solutions. The brainstorming process helps you generate many possible solutions to the barriers you identified in discovery and prioritize the ones most relevant to your challenge.
- Click here to download the guide to carry out Brainstorm Solutions
- Click here to view an example of Brainstorm Solutions from one of the organizations that participated in the Smart Growth project
The process of ideating, creating and testing materials is called “prototyping.” Prototypes are early drafts, samples or models of the pieces of your solutions. They allow potential users to experience and react to the full range of your solution(s) and its features.
- Click here to download the guide to carry out Draft Prototypes
- Click here to view an example of Draft Prototypes from one of the organizations that participated in the Smart Growth project
Just as in the discover phase, it’s important to get direct feedback from your clients about your design materials, specifically your concept boards and prototypes. This will allow you to enter the test phase, with strong, validated versions of your potential solution. Gathering feedback from your stakeholders helps you check your own assumptions about your potential solutions and ensures that the concept boards and prototypes accurately represent your solutions.
- Click here to download the guide to carry out Get Feedback From Clients
Decide on Next Steps
Congratulations! You’ve completed a phase of the human insights innovation process. Now’s your chance to reflect on what you’ve learned and decide how to move forward as you build on the work completed so far.
- Click here to download the guide to carry out Decide on Next Steps
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