Media Kit

Since 1979, Prosperity Now has worked to strengthen the systems that help individuals, families, entrepreneurs, and communities build long-term financial stability and expand economic opportunity.


For media inquiries, contact us at [email protected].

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Our President & CEO

Marisa Calderon

Marisa Calderon is the President & CEO of Prosperity Now, a national organization dedicated to advancing economic opportunity and financial stability across the United States.
With more than 20 years of experience spanning the private and nonprofit sectors, Calderon has focused her career on expanding pathways to economic mobility and strengthening community development systems nationwide.
Prior to joining Prosperity Now, Calderon served as Chief of Community Finance and Mobility at the National Community Reinvestment Coalition (NCRC), where she also led the NCRC Community Development Fund, Inc., a U.S. Treasury-certified Community Development Financial Institution (CDFI). In these roles, she advanced efforts to expand access to affordable homeownership, increase capital access for small businesses, and strengthen community investment initiatives.

Areas of Expertise

Downloadable Assets

Prosperity Now Logo

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Available Downloads

  • Full-Color Logo (PNG)
  • White Logo (PNG)
  • Black Logo (PNG)
  • Vector Logo (SVG)

President & CEO Headshot

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2025 Annual Report

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Latest Insights & Research

Media Resources

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Press Releases

Prosperity Now Launches ABC Initiative Tools to Help VITA Programs Prepare for Child Savings at Tax Time

Developed with support from Citi Foundation, the resources translate current child savings guidance into practical workflows, conversations and referral steps ahead of the 2027 filing season.
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Press Releases

Prosperity Now Launches Updated VITA Train Materials to Help Programs Prepare for the 2027 Filing Season

Released at VITACon with support from the Wells Fargo Foundation, the updated curriculum gives VITA leaders and trainers practical resources for staff and volunteer preparation.
Minneapolis skyline with VITACon Summit Minneapolis event branding in orange and yellow.

Press Releases

Minneapolis VITACon to Focus on the Money, Tax, and Savings Changes Families Will Navigate in 2027  

Amanda Renteria, Melvin Carter, Dean Nisha Botchwey, and national tax and savings leaders to join Oct. 6 Summit at the University of Minnesota.