Media Kit

Since 1979, Prosperity Now has worked to strengthen the systems that help individuals, families, entrepreneurs, and communities build long-term financial stability and expand economic opportunity.


For media inquiries, contact us at [email protected].

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Our President & CEO

Marisa Calderon

Marisa Calderon is the President & CEO of Prosperity Now, a national organization dedicated to advancing economic opportunity and financial stability across the United States.
With more than 20 years of experience spanning the private and nonprofit sectors, Calderon has focused her career on expanding pathways to economic mobility and strengthening community development systems nationwide.
Prior to joining Prosperity Now, Calderon served as Chief of Community Finance and Mobility at the National Community Reinvestment Coalition (NCRC), where she also led the NCRC Community Development Fund, Inc., a U.S. Treasury-certified Community Development Financial Institution (CDFI). In these roles, she advanced efforts to expand access to affordable homeownership, increase capital access for small businesses, and strengthen community investment initiatives.

Areas of Expertise

Downloadable Assets

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Available Downloads

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President & CEO Headshot

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2025 Annual Report

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Latest Insights & Research

Media Resources

Press Releases

Prosperity Now Announces Fall 2026 VITA Support Fund Request for Proposals, Funded by Wells Fargo Foundation 

Second VITA Support Fund round will provide grants of $5,000 to $20,000 to help VITA providers prepare for the 2027 filing season.

Press Releases

Prosperity Now’s San Diego Summit Puts Housing and Scam Prevention on the Same Economic Security Agenda

California Secretary Rohit Chopra, San Diego Mayor Todd Gloria and actress, writer and producer Julissa Calderón joined leaders from across the country for practical conversations on housing, consumer protection and financial stability.

Press Releases

Nearly 1 in 7 U.S. Households Lack a Three-Month Financial Cushion as Annual Inflation Stands at 3.4 Percent

California’s median household income is nearly $19,000 above the national median, yet 54.1 percent of renters are housing-cost burdened and emergency saving trails the national rate.