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Building Pathways to Economic Prosperity

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Confident young man standing in front of the U.S. Capitol building with arms crossed.

At Prosperity Now, we believe everyone deserves the opportunity to create pathways to prosperity. Our work focuses by helping families, businesses, and communities access the tools and resources they need to build long-term financial resilience.

  • We partner with local organizations, financial institutions, and community leaders to develop data-informed solutions to make financial security possible for more people. By combining research, innovation, and collaboration, we turn ideas into programs that improve financial well-being across the country.

Our Framework:
The Prosperity Flywheel

Our work is guided by the Prosperity Flywheel, a strategic framework that translates ideas into real-world solutions.

Elevate

We scale proven solutions and inform broader systems so that more people and small businesses can drive long-term growth.

Activate

We expand proven programs through community engagement and implementation.

1. Elevate

We scale proven solutions and inform broader systems so that more people and small businesses can drive long-term growth.

2. Innovate

We develop forward-looking solutions grounded in data, research, and lived experiences from communities and practitioners nationwide.

3. Incubate

We pilot and refine programs in partnership with community partners to ensure they are effective and responsive to real needs.

4. Activate

We expand proven programs through community engagement and implementation.

Diagram of Our Strategic Framework with four interconnected segments.

Innovate

We develop forward-looking solutions grounded in data, research, and lived experiences from communities and practitioners nationwide.

Incubate

We pilot and refine programs in partnership with community partners to ensure they are effective and responsive to real needs.

What We Focus On

We provide education and resources on early asset-building strategies, such as Children's Saving Accounts, Baby Bonds, and Section 530A Accounts (also known as Trump Accounts) that help families build financial security across generations.

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We support small business owners and entrepreneurs by providing the tools, training, and connections they need to build thriving businesses and create quality jobs.

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We work to expand access to stable housing and sustainable pathways to homeownership through research, policy solutions, and innovative housing models.

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We expand access to no-cost, reliable tax return preparation services and ensure eligible families can claim credits and refunds that they have earned.

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From research and storytelling to digital platforms and coaching, we equip communities with the resources to expand opportunity.

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Latest Insights & Research

Explore our most recent insights and analysis shaping the future of economic opportunity.

Press Releases

Prosperity Now Announces Fall 2026 VITA Support Fund Request for Proposals, Funded by Wells Fargo Foundation 

Second VITA Support Fund round will provide grants of $5,000 to $20,000 to help VITA providers prepare for the 2027 filing season.

Press Releases

Prosperity Now’s San Diego Summit Puts Housing and Scam Prevention on the Same Economic Security Agenda

California Secretary Rohit Chopra, San Diego Mayor Todd Gloria and actress, writer and producer Julissa Calderón joined leaders from across the country for practical conversations on housing, consumer protection and financial stability.

Press Releases

Nearly 1 in 7 U.S. Households Lack a Three-Month Financial Cushion as Annual Inflation Stands at 3.4 Percent

California’s median household income is nearly $19,000 above the national median, yet 54.1 percent of renters are housing-cost burdened and emergency saving trails the national rate.