Getting Started: What Is Advocacy?

Advocacy is the process of influencing lawmakers to adopt, reject or modify the rules that govern a particular group of people, geographic area or society as a whole. Policy advocacy is the act of taking a position on an issue and sharing that position with someone who wields the power to do something about it, ultimately resulting in small-scale reforms, lasting social change or something in between.

For those of us seeking to create prosperity, effective advocacy is critical to catalyzing policy changes that strengthen financial security and create opportunity for all. Simply put, the impact of effective advocacy can be the creation of a more equitable society for the people you serve.

Need an advocacy glossary to understand unfamiliar advocacy terms? Learn more about the basics of policy advocacy, read Bolder Advocacy's What Is Advocacy and find out how Prosperity Now Community member Idaho Asset Building Network thinks about advocacy.

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