Human Insights Research
Human insights research helps us understand the context in which people make decisions and take actions about their finances. At Prosperity Now, we use research methods such as interviews and surveys to connect with people in low- and moderate-income communities around the country, learn about their personal stories and raise up their voices on how products and services should be delivered to people like them. We offer these insights to practitioners and policymakers so that programs and policies seeking to improve financial well-being in low- and moderate-income communities align with the people they serve.
This report provides insights about how financial wellness programs can be tailored to young, lower-income workers.
Prosperity Now sought to learn more about how microbusiness owners react to new financial services through concept testing.
In Search of Solid Ground: Understanding the Financial Vulnerabilities of Microbusiness Owners (Full Report)
Though microbusinesses contribute significantly to nationwide economic activity and their owners’ household balance sheets, many still struggle to make ends...
Bringing together a range of techniques to discover challenges, design solutions, and test the viability of solutions.
Learn how to gather and apply human insights in your own work.
Research helps us identify opportunities to build prosperity. Our data and insights are designed to make the case for effective solutions.